Mandal Columns

Gudbrandsdalens Uldvarefabrik (GU) was established in Lillehammer, Norway in 1887 and is today one of the world's leading suppliers of furniture and upholstery fabrics. Annually, the factory produces approximately 600,000 meters of textile. The factory specializes in wool fabrics and has a unique production line where all processes take place under the same roof, from raw material to finished product.

To launch their new upholstery textile Mandal, Gudbrandsdalens Uldvarefabrikk needed a way to display and show it without the spectator being focused on a piece of furniture or other well-known products. To create something that could show the textile’s properties in use in an abstract and playful way, a set of four different building blocks were designed, by simplifying and deconstructing the classical greek doric column. The result is a set of 2.2 m high columns in different shapes and colors that can be reconfigured and reused.